Mazi Javidiani
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Mazi Javidiani is an award-winning transdisciplinary designer dedicated to untangling complexities, improving user experiences, and fostering engaged human centred responses to problems.He draws on a diverse toolkit from his background in Philosophy, User Experience Design, Art Direction, Design Strategy, Systems Thinking, and Strategic Foresight. 

Currently, he is an MDes candidate in OCAD U’s Strategic Foresight & Innovation program with a research focus on futures of journalism.

Case Studies

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OCADU

A look at how can we reduce the experience of impermanence in refugee camps by leveraging community networks and “best practices” for refugee funding to improve refugee mental health.

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Edmonton Affordable Housing

Berlin Ad+PR

Addressing general public's lack of trust in and support for development of affordable housing in their Edmonton neighbourhoods.  Part of  Mayor's initiative to end homelessness.

Core Competencies

 

Human Centred Design

I have used Human Centred Design philosophy to better understand how humans interact with objects, systems, products and services – to be able to understand what the needs are and how to truly advocate for the user and place them at the centre of the work. I have worked as a UX designer on several iOS video games including The Price is Right™ and Jurassic Park™, both of which were among the top grossing mobile videogames in iTunes ranking.

Visual Translation

I excel in creating provocative, clear, and rigorous visuals that enable the audience to understand abstract or complex concepts - ideas that are otherwise challenging to describe through verbal language. Through effective use of visual communication, I was able to lead the design strategy for Edmonton Affordable Housing campaign presenting complex research on affordable housing in a simple visual language to the general public.

Systems Thinking 

My academic background in cybernetics and philosophy has trained me to think critically and always look further than what is presented - Appreciating complexities and thinking with an understanding of the broader context, considering dynamic interdependencies within the environment. For my masters thesis I am studying the environment of journalism through a systemic lense discovering relationships between information flow and revuneu generation. 

Design Philosohpy

 

Critical Design and Future Thinking

To think of design not only as the craft of making things easier to use, but also as a tool to generate ideas. To see design through a  futurist lens. In posing “what if” questions that would lead us to a preferable future. To view design as a tool that raises questions rather than just trying to answer them.

 

Designing With Non-Humans

While most designers are focused on Human Centred Design, Latour invites us to create tools to design with “gods, non-humans, and immortals.” Our role as designers is no longer creating things that would make people’s lives easier, rather reinventing with the nature ways in which we can coexist - moving from matters of fact towards matters of concern.

 

Design as Conversation

According to Dubberly and Pangaro design is a conversation: with other people or with oneself. They define design as a process of negotiating values, ultimately a conversation about what to conserve and what to change. This definition opens up a whole new way of approaching design practice. Rather than praising creativity as the source of ideas, we can focus on the ways in which we can have more appropriate and effective conversations that would foster true and responsible innovation.

Some Previous Projects

 

Interdependence in Neighbourhoods
OCADU
A research into how we can create a stronger sense of community in neighbourhoods through interdependencies.

Weather Patterns
Concordia University
A responsive architecture that would learn human behaviour in a space, and respond over long stretches of time, in the form of sound, movement and light.

University of Alberta Tunnel Redesign
Berlin Ad+PR
Redesigning the interiors of a network of underground tunnels at University of Alberta.

 

Alberta Land Titles Software
Berlin Ad+PR
Redesign of Alberta Land Titles internal and external spatial information system.

Jurassic Park
Ludia
designing the user experience of the underwater levels, as well as the architecture of the buildings in the iOS videogame.

Price is Right
Ludia
Designing the user experience of iOS videogame for optimal usability and profitability.

You think because you understand ‘one’ you must also understand ‘two’, because one and one make two. But you must also understand ‘and’.
— Molana Jalulodin Rumi